Laird Completes Novero Acquisition

The acquisition, which was first announced on December 18th 2015, uniquely places Laird as the leading global provider of end-to-end automotive connectivity services and further drives the company’s growth within Enterprise Internet of Things (EIoT) markets.
20 Jan 2016

Connecting and Protecting the Connected Car

Laird extends reach within Enterprise Internet of Things market with Novero acquisition

Global technology leader Laird (LRD: London) announces today that it has completed the acquisition and taken ownership of German based, Novero, following regulatory approval.

The acquisition, which was first announced on December 18th 2015, uniquely places Laird as the leading global provider of end-to-end automotive connectivity services and further drives the company’s growth within Enterprise Internet of Things (EIoT) markets. 

With over 250 million connected cars predicted to be on the road in the next five years, drivers, passengers, fleet managers, and regulatory agencies are demanding more connectivity from vehicles than ever before. This is driving automakers to view the connected car not as an option, but as a necessity.

These connected cars need a host of different connectivity options including Bluetooth for mobile devices, Wi-Fi and cellular for vehicle app updates or high definition navigation maps, and even a modified version of Wi-Fi called Dedicated Short Range Communications (DSRC) which allows very high data transmission for safety features like collision avoidance and traffic alerts.

Keeping all of these signals connected and secure is a challenge for automakers, not to mention the time and energy spent dealing with different providers for each solution.

With the acquisition of Novero, Laird is able to unite these connectivity solutions under one global technology designer and manufacturer. Laird’s vehicle to vehicle and vehicle to infrastructure solutions ensure that cars and trucks are connected and able to receive traffic and safety alerts along with a 4G LTE signal. Novero’s antenna coupling, near field, and in-car hot spot technologies help drivers and passengers process those alerts and utilize connected devices.

For automotive manufacturers, Laird can deliver this connectivity with increased speed to market while ensuring seamless integration of services including vehicle tracking for fleet management, driver behavior monitoring, eCall emergency services, insurance tracking, vehicle diagnostics, and vehicle remote control.

“The Connected Car is not simply about being able to stream music or entertainment in a vehicle. It’s about improving driver safety, increasing vehicle efficiency, and enhancing the driving experience,” explains Laird CEO, David Lockwood.

He adds that, “Laird plays an integral role in helping shape the Enterprise Internet of Things. This acquisition brings together complementary skills and outstanding technologies which increases our global market share in the automotive, transportation, and heavy equipment market while strengthening our relationships with all major automotive and heavy truck manufacturers.”


For more information about Laird’s automotive and fleet management technology, CLICK HERE.

For more information about Novero’s automotive and fleet management technology, CLICK HERE.


About Novero

Novero develops, manufactures and markets innovative solutions for vehicle communication, telematics and mobile device integration. Novero is also researching the next generation of solutions for improved reception, improved device integration and reliable connectivity.

Developments are influenced by current technology standards such as LTE, 802.11 or Bluetooth Low Energy and the latest technologies as LTE Advanced and LTE Services and by highest security requirements and adaptation to specific needs of the vehicle manufacturer.

Currently around 420 dedicated employees – including more than 180 engineers and IT specialists – work at the development and production sites in Bochum, Dabendorf, Munich and Nuremberg and at cooperation partner Totalsoft in Bucharest.


About Laird

Laird is a global technology company focused on providing systems, components and solutions that protect electronics from electromagnetic interference and heat, and that enable connectivity in mission critical systems through wireless applications and antenna systems.

Products are supplied to all sectors of the electronics industry including Connected Transport, Connected Industry, Connected Medical, Telecom/ Computing, and Mobile Device markets.

Laird, a unit of Laird PLC, employs over 9,000 employees in more than 50 facilities located in 19 countries.

For the latest news or more information, visit: | | |


© 2016 All rights reserved.  Laird, Laird Technologies and the respective logos are trademarks owned by Laird Technologies, Inc. and/or Laird PLC, either directly or indirectly through one or more subsidiaries. Other products, logos, and company names mentioned herein, may be trademarks of their respective owners.

Jan 20 2016