Laird Technologies Reveals New Branding Campaign at 2005 EMC Symposium

St. Louis MO. USA (August 8, 2005) Laird Technologies, a leading designer and manufacturer of electromagnetic interference (EMI) shielding materials, thermal interface products and wireless antenna solutions, is unveiling a new branding campaign at the 2005 EMC Symposium in Chicago, Illinois, USA during the week of August 8 – 12, 2005. You can visit Laird Technologies at booth #811/813.

The new campaign embraces, ‘global solutions : local support’, as its new tagline which perfectly describes the company’s unique ability to provide world class technology solutions on a local level wherever customers are located throughout the world using its integrated network of global manufacturing and customer support facilities.

“Laird Technologies is committed to providing the world’s leading electronics companies with comprehensive solutions for their EMI shielding, thermal interface and wireless antenna requirements through our own seamless network of worldwide manufacturing and business development centers”, says Marty Rapp, Chief Executive Officer.  “This philosophy coupled with decades of experience, broad product lines, dedication to R&D and unmatched global presence makes Laird Technologies a key partner for electronics manufacturers and their supply partners.”

The campaign is comprehensive, with completed projects including revised branding architecture, focused brand strategy, logo development, website, corporate literature and more. Customers will soon be seeing the campaign in print advertising, catalogs and a host of other integrated marketing tools.

Please visit www.lairdtech.com for more details regarding Laird Technologies engineered EMI, antenna and thermal interface product lines.

About Laird Technologies

Laird Technologies designs and supplies customized performance-critical products for wireless and other advanced electronics applications.

Laird Technologies is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal interface products, signal integrity components, wireless antennae solutions and recently established a growing position in the design and supply of complete radio frequency (RF) modules and systems. These performance critical products, co-designed in conjunction with customers, are essential in enabling and protecting the functionality of electronic devices and wireless applications.

Custom products are supplied to all sectors of the electronics industry including telecommunications, data transfer and information technology, as well as to the automotive, aerospace and defense, consumer electronics, medical and industrial markets.

For more information contact:

Ellie Rovai
Public Relations Manager
Tel: 636-898-6208
ellie.rovai@lairdtech.com