Laird Technologies to Showcase BLE Modules at DESIGN West

BL600 Modules Feature smartBASIC for Easy Integration

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Find out more on  Bluetooth® Low Energy 

St. Louis, Missouri, USA, April 18, 2013 – Recognizing the need to bring wireless connectivity to a broad range of devices from sophisticated medical equipment to industrial equipment, Laird Technologies (LRD: London) has launched a new series of Bluetooth Smart™ modules and is showcasing them at DESIGN West, Laird announced today. 

Laird, a global leader in the design, development and supply of innovative technology that allows people, organizations and applications to connect efficiently, will feature its BL600 Bluetooth® Low Energy (BLE) modules in booth #1042 of DESIGN West, April 23-25, at the San Jose McEnery Convention Center in California.  

“Leading medical devices and other business-critical products rely on Laird embedded wireless solutions,” said Chris Bolinger, Laird product director. “DESIGN West gives us the opportunity to showcase not just our new Bluetooth Smart modules but also our proven Wi-Fi®, classic Bluetooth®, and Range-Amplified Multi-Point (RAMP) modules.”  

Key uses for the new BL600 modules – each a dime-sized, mini-circuit board and antenna -- include wireless devices used in medical and healthcare practices, battery-powered sensors, data collection devices, and many other wireless and industrial uses. 

The world market for Bluetooth Smart, which uses Bluetooth Low Energy (BLE) technology, is projected to grow from 5.4 million devices last year to nearly 160 million units in 2016, according to industry analyst IMS Research, creating excellent market opportunities for Laird.Based on the award-winning Nordic Semiconductor nRF51822 chipset, BL600 modules provide exceptionally low power consumption with outstanding wireless range. What makes the BL600 modules unique is Laird’s smartBASIC, an event-driven programming language that enables development of fully functional applications in just days.  

Those applications, along with a complete BLE stack with a range of BLE profiles, reside on the module itself and do not require an external microcontroller or memory.  

DESIGN West is the world’s only technical conference and expo for electronics systems designers, entrepreneurs and technology professionals in the electronics industry. The event will host over 250 exhibitors, and attendees will have the opportunity to discover new products and solutions and view demonstrations of the latest technologies.  

Through its innovation, reliable fulfillment and speed, Laird is a trusted partner and supplier for many of the world’s leading companies, and with its world-class engineering and RF expertise, Laird’s Wireless Systems division continues to develop technologies and capabilities that make a wirelessly connected world possible. Embedded wireless solutions from Laird Technologies include Summit Wi-Fi radio modules, a full line of Bluetooth® radio modules and innovative RAMP radio modules. These unique product solutions are ideal for applications in the industrial, medical, and M2M communications industries. 

Contact Information 
For additional information, visit or contact us at: 
  Americas: +1-800-492-2320  
  Europe: +44-1628-858-940  
  Asia: +852-2932-0610 

Translated versions of this press release are available in Simplified and Traditional Chinese, Japanese, Korean, and German languages. 

About Laird Technologies, Inc.

Laird Technologies is a global technology company focused on providing components and solutions that protect electronic devices from electromagnetic interference and heat, and that enable connectivity through wireless applications and antenna systems.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, mining, railroad and industrial markets.

Laird Technologies, a unit of Laird PLC, employs over 9,000 employees in more than 47 facilities located in 16 countries.


© 2013 All rights reserved. Laird Technologies and its logo are trademarks of Laird Technologies, Inc. Other products, logos, and company names mentioned herein, may be trademarks of their respective owners.