Laird Technologies Signs Wireless M2M Distribution Agreement with SE Spezial-Electronic AG

Distribution Portfolio Includes Laird Technologies Wireless Module Products


St. Louis, Missouri, USA – May 26, 2011 – Laird Technologies, Inc., a global leader in the design and supply of customized performance-critical components and systems for advanced electronics and wireless products, today announced it has signed SE Spezial-Electronic AG as a distributor in Germany, Switzerland, Austria and Poland for its wireless M2M products. Laird Technologies designs a complete line of industry-leading wireless M2M product solutions including high-performance proprietary radio modules, ZigBee® radio modules, Bluetooth® radio modules and WLAN radio modules.

SE Spezial-Electronic AG is a leading, high service distributor of electronic component and electrical products that supports thousands of engineers and purchasing professionals throughout Europe. The company provides a large number of logistic services and intensive customer support, enabling them to offer a complete solution to suit most wireless M2M applications.

“Laird Technologies is delighted to add SE Spezial-Electronic AG as a European distributor for its wireless M2M products,” said Ketan Patel, Laird Technologies European Sales and Distribution Manager, Telematics & Wireless M2M. “Leveraging Spezial-Electronic’s outstanding logistical services and intensive customer support enables a broader range of OEMs and system integrators to benefit from Laird Technologies’ full range of wireless modules and embedded solutions.”

Laird Technologies is active in the wireless M2M market, offering the widest range of high-performance wireless modules utilizing Bluetooth technology, as well as integrated antennas and electronic components. The company’s broad selection of M2M products provides solutions for the automotive, telematics, healthcare, EPOS, retail, finance, and security, as well as asset management markets.

About SE Spezial-Electronic AG 

SE Spezial-Electronic AG was founded in 1970 and today is an internationally operating distributor of electronic components. The Company is headquartered in Bückeburg (Lower Saxony) with branches in Dortmund and Ellwangen as well as subsidiaries in Russia, Poland, the Czech Republic and the Netherlands. The portfolio includes ICs/modules for the sectors analog, mixed signal and NW/telecommunications, DC/DC converter and power supplies, TFT and passive LC displays, LCD controllers, flash memories, mobile phone/Bluetooth/WLAN products, RFID transponders and readers, discreet semiconductors, quartz products, passive and electromechanical components.

Contact Information 

For additional information, visit or contact us at:

Americas: +1-800-492-2320
Europe: +44-1628-858-940
Hong Kong: +852-2268-6567 x026


About Laird Technologies, Inc.

Laird Technologies designs and manufactures customized, performance-critical products for wireless and other advanced electronics applications.

The company is a global market leader in the design and supply of electromagnetic interference (EMI) shielding, thermal management products, specialty metal products, signal integrity components, and antenna solutions, as well as radio frequency (RF) modules and wireless remote controls and systems.

Custom products are supplied to all sectors of the electronics industry including the handset, telecommunications, data transfer and information technology, automotive, aerospace, defense, consumer, medical, mining, railroad and industrial markets.

Laird Technologies, a unit of Laird PLC, employs over 12,000 employees in more than 49 facilities located in 16 countries.


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